Case Study
Hourly.io Organic Traffic
The Challenge
A fintech startup targeting small businesses wanted to skyrocket their visibility.
What Happened
I grew Hourly.io's web traffic from 0 to 2.4 million yearly visitors, helping them secure $27 million for their Series A.
Hourly.io’s traffic growth from beginning through end of SEO campaign.
The Story
A Company with No Traffic but a Huge Vision
Fintech startup, Hourly.io, knew they could change the lives of small business owners across the country—if they could only reach the right people.
As a startup in their seed round, Hourly.io's clients came from word-of-mouth referrals and a lean sales team. To raise their Series A, however, they needed to reach firms across the country. The best way to do that? Google.
The Secret to SEO Success
My strategy entailed finding topics (i.e., keywords) that would quickly shoot Hourly.io to page one on Google. The first step involved analyzing Hourly.io’s competitors' websites to see what keywords they were ranking for on Google.
Then, I went after keywords competitors weren’t paying attention to yet still promised a high volume of traffic. I also ensured these keywords were relevant to the types of customers we wanted.
Next, my team and I wrote articles for those keywords, but made sure they were so good readers never wanted to click on our competitors' pages. They only came to us.
And if we did well on a certain keyword? We wrote articles related to the topic, causing Google to recognize us as the ultimate authority on a subject–and send more traffic our way.
Hourly reached No. 1 on Google for 22,000 keywords.
Client Testimonial
⭐ ⭐ ⭐ ⭐ ⭐
Ali's marketing is absolutely phenomenal. She grew our web traffic by the millions thanks to her sharp writing and smart strategy. We went from a startup no one knew about to one everyone was talking about and got our Series A at $27 million. Without Ali, we wouldn't be where we are today. – Ben Harborne, VP of Marketing at Hourly.io
— Ben Harborne, VP of Marketing at Hourly.io
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